Savvy Citizen has always focused on producing timeless garments that every man needs to have in their wardrobe. What began as an idea based upon contrasting shirts has now evolved into a brand, which is synonymous with understated elegance.
Savvy Citizen will always be based on what defines the backbone of the well-dressed man’s wardrobe and season by season aim to improve, refine and develop new essentials that may become garments that the modern man can’t live without.
Savvy Citizen was founded in 2009 by two young gentlemen, Ramzi Laarif and Per Keberg. After several years of experience in the fashion industry and hundreds of miles on the road together, the idea was born – they wanted to do things differently.
By combining an innovative business approach, distinct design ideas, high quality European manufacturing, fast deliveries and a great deal of attitude, Savvy Citizen came to life.